GoDaddy launches devices, merchants can link stores

Web hosting company GoDaddy has expanded GoDaddy Payments with the launch of two point-of-sale (POS) devices, according to a press release.

The first device is the GoDaddy Smart Terminal, which works for physical businesses, the statement said. It’s dual-screen and doesn’t require swivel screens, and businesses can customize it with their logo to reinforce their brand. It also has a hidden built-in printer for receipts.

The second device is the GoDaddy card reader, which comes with a docking station, according to the release. It can be used for on-the-go payments at farmers markets and similar venues. It includes a swipe, bullet and tree tap function, and it works with the GoDaddy mobile app. Its autonomy can last a full day.

The new technology comes from the company’s acquisition of Poynt in December, which has been integrated into GoDaddy’s online shopping software, the statement said. The goal is to give small and medium-sized businesses (SMBs) a head start on selling, tracking and managing sales in more places.

Additionally, it allows merchants to operate both offline and online, selling “anything, anywhere,” according to the release.

GoDaddy has also rolled out the comprehensive GoDaddy Payments solution, which will help small business owners save more money, the statement said. With this program, customers must pay a 2.3% transaction fee, although online transactions add 30 cents. The idea behind the program is to make transactions “quick and simple”.

“GoDaddy’s new point-of-sale offerings strengthen our customers’ ability to sell anywhere and grow,” GoDaddy President of Commerce Osama Bedier said in the release. “We’re on a mission to provide small businesses with the most powerful, easy-to-use commerce solutions at an unbeatable price. And we’re just getting started.

Last month, GoDaddy launched features for Paid Links and Virtual Terminals.

Read more: GoDaddy Launches Paid Links, Virtual Terminal Features for SMBs

The features are intended to allow SMBs to connect to secure payment pages and businesses to turn devices into payment terminals, helping SMBs to strengthen their payment services.



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